Be open for having your own goals influenced by the goals of your partners!
Equipped with a good team and flanked by strong partners from your network, the resources must now be meaningfully combined to create the promised value for your customer. Research identified a clear…
Does CEO overconfidence always sink the ship?
How much self-confidence do leaders need to successfully manage their companies? Prof. Dr. Charlotta Sirén, Assistant Professor for Strategic Entrepreneurship, shows that CEO overconfidence can also…
Use your network!
It is inevitable that you will encounter difficulties and hick-ups in your startup journey, which you are not sure how to solve or overcome. No worries – this is the repetitive hassle when running…
Build a team that is capable of executing your vision
The next step after profiling and prototyping is to source what you need for the "execution"-part in your entrepreneurial journey. Cleaning up with a general myth of pop culture around startups, you…
What makes you unique?
This field of the Startup Navigator is about defining your unique selling proposition (USP) compared to other market participants. Thunderbolts If you compare your value propositions (VPs) with those…
Competitors push you to achieve more
There is always competition, and that is a good thing! Even if you think that you are creating something completely new, there is usually a reference market for comparable products or services.…
The entrepreneurial story of Valentin Stalf
On the 26th of May, Valentin Stalf, Founder and CEO of N26, was honored as the Founder of the Year 2018 of the University of St.Gallen (HSG). But how did he become so successful as an entrepreneur? A…
Fake it till you make it
After you have defined your value proposition and built your first prototype, it is now time to bring the first versions of your product or service to the customer. But how do you get your first…
Generate value for your customer
Why should anybody buy your product? Because it creates added value! In these examples, we speak of value propositions. The value propositions are the answer to the previously identified pain points…
Time to fall in love with your product!
After you have described how to approach and solve the customer problem in the Navigator field "Solution", it is now time for prototyping. In the first field you describe which product or service you…